December Rookie Idol Group Brand Reputation Rankings Revealed

3ZNews

Dec 3, 2024

Congratulations to the rookies!

The Korean Business Research Institute released their December brand reputation rankings for rookie idols.
The rankings take into account metrics such as consumer participation and community awareness scores.
TWS came in first place, while QWER and ILLIT came in second and third; BABYMONSTER and RIIZE came in fourth and fifth place, respectively.

The Korean Business Research Institute has released the brand reputation rankings for rookie idol groups for the month of December.

The rankings were determined through a big data analysis of 13,798,063 data points gathered from November 3, 2024 to December 3, 2024. The number of data points is less than those of the same time last year, which was 14,701,590, a 6.15% decrease. The data takes several indexes into account, including consumer participation, media, interaction, and community awareness scores.

Boy group TWS topped this month’s rankings with a 91.86% positive rate and an index score of 1,960,986, marking a 41.29% increase from last month.

The band QWER ranked in second place. Their score of 1,545,693 is a 23.27% increase from last month.

ILLIT followed close behind in third place with a score of 1,447,686, a 37.86% increase from November’s score.

BABYMONSTER came in fourth with a score of 1,139,952, a 5.88% decrease from last month, while boy group RIIZE came in fifth place with a score of 867,083, a 0.44% decrease.